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An Infomercial Selling Secret You Must Use in Your Marketing Materials
There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]
Continue reading...What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy
19. January 2010
If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of answering this inquiry [...]
Continue reading...How to Dodge Your Prospects’ Inner Critic Using a Single Sentence
18. November 2009
If you need an easy way to dodge your prospects’ inner critic and write a marketing message (in about 60 seconds) that’s practically impossible to resist, then the few minutes you spend reading this article will be the most valuable time investment you make all day. What you’re about to discover is one of my favorite [...]
Continue reading...A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
15. September 2009
Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if your cables at home weren’t compatible with your new TV? What if you changed your mind about the look of your suit [...]
Continue reading...7 Steps to Writing an Effective Marketing Piece
26. August 2009
Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the next time [...]
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2. February 2010
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