An Easy Way to Amplify the Appeal of What You Offer

Imagine driving into a neighborhood of newly built homes … All the paint still looks wet. The roads are smooth and spotless. The lawns are manicured like a golf course. Right at the entrance, though, a seemingly vacant house sits weathered by time. It’s likely been there for decades. Which house would you notice? Now, […]

Why Marketing Strategies Trump Tactics

A few weeks back, I shared a chilling stat highlighting the challenges of marketing in today’s skeptical business environment. The Sales Benchmark Index released data that showed an estimated 71% of companies fell short of their marketing’s revenue targets last year. The reason (according to the SBI) is that most companies rely on marketing tactics, […]