Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A "Juicy" Headline Hint from Google

Want to quench your thirst for Google juice? Here’s a headline tip for press releases that I received yesterday via an annoucement from Business Wire: Shorter Headlines Can Lead to Google Juice Lock up your long-winded headlines. This week, Google alerted Business Wire that press release headlines should not exceed 22 words. That’s eight words [...]

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Stealing Pat O’Bryan’s Sales Letter Secrets in Ash Fork, Arizona

I just returned from spending a couple of relaxing days with Michelle (my wife) and Mary (my daughter) at my aunt’s cabin outside of Ash Fork, Arizona. Right before we hit the road on Thursday morning, I was lucky enough to receive the latest book from Internet marketing expert Pat O’Bryan. The mailman’s delivery of [...]

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Did You Smell That?

Today I was introduced — thanks to an interview that’s part of Joe Vitale‘s Hypnotic Gold program — to the work of David Ledoux, an author, speaker and world-famous trainer. After retiring in 2005 at the age of 37, David became a full-time blogger. Four months ago, he created a new “lifestyle blog” at www.didyousmellthat.com [...]

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Free Business-Building Seminar

Join Tom Trush, owner of Write Way Solutions, as well as Grant Armendariz, manager of Business Wire’s Scottsdale office, and Malcolm Atherton, account executive and EON specialist, on Friday, Oct. 26, as they present: How to Build Your Prospects’ Trust Without Saying a Word and The Importance of SEO and Social Media for Press Releases [...]

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Mortgage Marketing: The Easiest Way to Solve Your Prospects’ Most Difficult Dilemma

I’m sending the following article to my mortgage marketing list tomorrow morning. However, since the topic is relevant to just about any industry, I thought I would also post it here. The Easiest Way to Solve Your Prospects’ Most Difficult Dilemma I think you will agree … Funding loans has become a challenge, especially now [...]

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