Can Your Marketing Materials Pass This Grade-School Challenge?

Monday, December 31, 2007

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As the son of two teachers (my mom taught 7th and 8th grade English, while my dad was a sociology and anthropology professor at a local community college), I lived in an educational environment for the first 19 years of my life. In fact, I was literally born in a school setting. On May 19, [...]

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Write Way Solutions TV is Now Live!

Thursday, December 20, 2007

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3 FREE Newsletters You Don’t Want to Miss

Tuesday, December 4, 2007

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Sure, I would love for you visit my blog regularly and read every one of my posts. However, I understand there are a lot of copywriting/marketing blogs, online newsletters and websites competing for your attention. In fact, I believe some are so valuable that I’d like to point you to a few. Get ready. The [...]

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Headline Help from Jay Abraham

Tuesday, November 13, 2007

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A couple of weeks ago, I came across Jay Abraham’s list of The 100 Greatest Headlines Ever Written. It’s already been a great tool for helping me come up with new headline ideas for a couple of recent projects. If you’re in a jam and don’t know what to write, nothing works better than studying [...]

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How 5 Words Can Instantly Create Curiosity in Your Headlines

Thursday, November 1, 2007

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I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials. Whether you’re writing a sales letter, website content or just [...]

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