Tom Trush | Phoenix copywriter and marketing strategist

Public Relations or Advertising: Which is Best for Your Business?

On Tuesday night, I caught a couple minutes of my favorite television show — The Big Idea. Hosted by Donny Deutsch, a long-time advertising executive, The Big Idea is an excellent source for getting daily advice from a wide range of entrepreneurs. Tuesday’s topic was how to make your company a household name. Included on the [...]

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A Simple Shortcut for Writing Irresistible Benefits

Do you know whether you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message. While features are facts, benefits explain why facts are important. It’s these benefits that target your prospects’ emotions – a key factor in selling situations. People buy for emotional [...]

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Are You Making Your Marketing Efforts This ‘Fresh & Easy’?

At long last! A grocery store finally did something different to set itself apart from the wave of food advertisements that engulf my mailbox every week. While sorting through Wednesday’s mail, a circular from Fresh & Easy — a chain of neighborhood markets that recently opened here in Phoenix — grabbed my attention. (You can view [...]

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The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials

Join Tom Trush, content specialist for Write Way Solutions, and special guest Joey Borane, director of marketing at Design44, on Thursday, January 31, as they present … The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials During this seminar, you’ll discover … • How to use your choice of 5 words in any headline to [...]

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An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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