Author Archives | Tom
Tom - who has written 84 posts on Tom Trush | Phoenix copywriter and marketing strategist.
Insider Secrets for Using Special Reports (Follow-Up to Tuesday’s Post)
Tuesday’s post about attracting local prospects online and becoming an industry expert with special reports resulted in several questions from subscribers on my e-mail lists. That’s exciting because it shows me people are anxious to take action on this simple strategy. (If you missed Tuesday’s post, you can view it here. In addition to addressing questions, I’m [...]
Continue reading...How to Attract Local Prospects Online and Become Your Industry’s Expert
Monday, March 15, 2010
Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping [...]
Continue reading...The Secret to Selling With Only a Single Sentence
Thursday, March 4, 2010
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
Continue reading...An Overlooked Way to Grab Media Attention and Become an Industry Expert
Tuesday, February 16, 2010
Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]
Continue reading...Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket
Monday, February 8, 2010
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
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Wednesday, March 17, 2010
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