Tom - who has written 82 posts on Tom Trush | Phoenix copywriter and marketing strategist.
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
Continue reading...Tuesday, February 16, 2010
Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]
Continue reading...Monday, February 8, 2010
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
Continue reading...Tuesday, February 2, 2010
There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]
Continue reading...Tuesday, January 19, 2010
If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of answering this inquiry [...]
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Thursday, March 4, 2010
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