Last week I suggested using squeeze pages to generate more leads online.
For many people, squeeze pages are a new concept. So, understandably, I received some questions.
The most common inquiry dealt with the need for squeeze pages, especially if you already have a website.
Keep in mind, squeeze pages are not intended as website replacements. Instead, they’re designed to complement the information on your website and spread your marketing message to a wider online audience.
For example, let’s say you’re a personal injury lawyer looking to attract leads from people hurt in accidents. A squeeze page would help you attract prospects for each type of accident — in addition to the leads you already generate from your website.
Depending on the type of prospect you want, you could create separate squeeze pages for accidents with semi trucks, cars, motorcycles, trains, pedestrians, etc. As an incentive to collect your prospects’ e-mail addresses, you’d offer a free piece of information specific to each type of prospect.
From a search engine optimization perspective, there are ways to make your squeeze pages more appealing.
First, choose a keyword-rich domain that matches your prospects’ search history. So if you want to attract victims of motorcycle accidents in Kirkland, Washington, your URL might be http://www.kirklandmotorcycleaccidentattorney.com.
(By the way, the exact keyword combination in the above domain gets 36 searches a month. That might not seem like a huge number. But imagine how many of those inquiries you’d get if you had a squeeze page at the top position in Google. It’ll be interesting to see how long that domain remains available after this article is released. Fortunately, you can use the same keyword strategy for domains to target any prospect.)
Don’t make the mistake of going after super competitive keywords with your squeeze pages. You’re more likely to get ranked higher and faster with less competitive terms (often containing three or more words). You’ll find these “long-tail” keywords often generate more qualified leads from people further along in the sales process.
Of course, the same SEO formatting with keywords on your website also applies to your squeeze pages. So you’ll want your keywords in your title tags, headline, headers and body text.
Here are several additional ways to make your squeeze pages more effective:
- Keep your design simple. You don’t want anything to distract your prospects from registering for your free information (so make sure your call to action is obvious).
- Have a powerful headline. Use this text to immediately appeal to your prospects’ needs.
- Use bullets to explain the benefits of your offer. Remember, facts are features, while benefits explain how those facts positively affect your prospects.
- Test adding a video. Some people would rather watch video than read text.
- Add social proof. Display comments that prove to your prospects the information you offer was already used successfully by people just like them.
You can try out the software I use for creating squeeze pages risk-free for the next two months (and get a bunch of free online marketing training) at http://www.squeezepagetutorial.com. The video on that page gives a good overview of why squeeze pages are effective for generating leads online. Be sure you listen closely to the reasons why most websites fail at the 1:30 mark.
So what have I left out? Please feel free to share your comments below.