(If you live in the Phoenix area and would like to see how to quickly and easily attract more local leads online, be sure to read the announcement at the bottom of this post.)
With proper preparation, today’s copywriting tip won’t take you long to learn or incorporate into your next marketing piece.
What I’m about to reveal is the easiest way to write powerful headlines that capture attention and keep prospects reading your marketing materials.
But first we must lay some groundwork by identifying your target prospects. So who is your market? What are their ages and gender? What is their income level?
Also, what are their biggest concerns, emotions and needs? And what information or help do they need to deal with them?
Once you understand the answers to these questions, you’re ready to perform some genie magic. So begin by envisioning yourself having a face-to-face conversation with your ideal prospect.
Now, just like the genie who appears from Aladdin’s lamp, imagine telling that prospect you can grant any wish related to your business.
Here’s what you might say:
“If I could use my product or service to grant you one wish, what would it be?”
Your prospect’s response is what is sometimes labeled a “hidden benefit.”
Ted Nicholas, a legendary copywriter, recently revealed he used this same strategy to sell more than 200,000 copies of his book, “How to Form Your Own Corporation Without a Lawyer for Under $75.” His headline read …
The Ultimate Tax Shelter
I recently used this technique to come up with a headline for an IT staffing services company …
Get the Guaranteed Best IT Professionals Whenever You Need Them
Easy stuff, right?
Once you have your “hidden benefit,” make sure it’s the first copy your prospects see when reading your marketing materials.
*** Attention Phoenix-Area Business Owners and Professionals ***
Andy Renk and Jon Ward (you’ve seen me mention these Internet marketing experts many times in previous e-mails) are holding another one of their local online profits workshops tomorrow night in Scottsdale.
During this private 90-minute training, you’ll find out how to harness the true power of the Internet for your business and discover…
- How to make online marketing your “secret weapon”
- Why most business websites fail
- The four key questions every site must answer
- How to stop worrying about SEO and get traffic the easy way
- And much more
If you’re a NetworkingPhoenix.com member, you can attend the workshop for free. Go to http://localprofitsonline.com today to get all the details.
You’ll find more simple strategies for creating compelling headlines on page 40 of my new book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. There I give you a free online tool that offers an ever-growing list of proven headline formulas. Grab your book today at http://www.powerfulmarketingmaterials.com.
Related posts:
Leave a Reply