Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Your prospects become suspicious the instant they start reading your marketing materials.

The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too.

Right?

So you realize you only have a few seconds to reverse your prospects’ thought process and get them on your side. The challenge is figuring out how to complete this transformation.

Here are 7 quick ways to eliminate your prospects’ doubt when they read your marketing copy:

1. Address doubts immediately. The longer you let suspicions linger, the more you risk your prospects fleeing to another marketing piece that better addresses their concerns. When you deal with objections, you become someone who helps rather than sells.

2. Add personality. Your copy isn’t just words on a page. If you want interaction, you must view the words you write as a friendly conversation. Prove to your prospects why you’re just like them and you’ll gain credibility.

3. Write the way your prospects talk. When you “speak” their language, you quickly establish a level of trust. Long words and jargon can create confusion and, in some cases, a sense of inadequacy.

4. Support your claims with proof. Testimonials, statistics and case studies go a long way in reducing doubt. Your prospects want to know people just like them were successful using your product or service.

5. Encourage involvement. Ask for opinions or responses to questions. Give prospects a checklist to help determine desires. You can even lead them to an audio, video or photo to engage their senses.

6. Give an escape route. This means making your offer risk-free. A guarantee or trial period shows confidence in what you offer and allows prospects to test your product or service on their own terms.

7. Deliver value. When you give freely, your prospects will feel more inclined to return the favor. There’s no substitute for making them feel like you truly care about their needs.

Keep in mind, regardless of how well you write your copy, you’ll never get prospects to do anything they don’t want to do. All you can do is capitalize on an unfilled need or desire.

For 6 items that will boost believability in your marketing copy, check out page 45 of my new book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. The fifth item creates a contagious reaction that causes prospects to enjoy buying from you. This item won’t cost you anything and I guarantee you have it in your marketing arsenal right now. Get the book today at http://www.powerfulmarketingmaterials.com.

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