Tom Trush | Phoenix copywriter and marketing strategist

Has this ever happened to you?

You and your co-workers get together to discuss a problem. The goal is to gather everyone’s input and come up with a collective solution.

After you discuss the issue for a little bit, the brainstorming begins.

You hear the first idea. So you scan the room for approval and you see some head-nodding.

You must admit, the suggestion sounded pretty good. Within a few seconds, someone else chimes in with another idea … then comes another … and another … and another …

You sense the momentum building. However, with each idea comes greater discomfort because you realize you still haven’t added anything to the conversation.

As the minutes tick by, you wonder if anyone else notices your silence.

You strain your brain to suggest the next big idea. But the more you think, the harder it is for you to come up with anything relevant — much less original.

If you operate a one-person business like me, you’ve likely experienced this same problem … but only worse. After all, when you’re stuck for ideas, there’s no one else to turn to.

When I launched my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials, last Friday, I told you how it includes 61 easy ideas you can use to attract prospects and get more customers. Ideas such as …

• A copywriting weapon that allows you to penetrate a prospect’s mind, eliminate negative assumptions and create an intense desire for your product or service (page 111).

• The unspoken secret the most successful marketers (and clever business owners) use to quickly establish themselves as industry experts (page 78). (This tip works especially well if you have a new business.)

• The easiest way to instantly eliminate sales-killing objections using a single sentence (page 118). You get the exact formula — all you have to do is fill in the blanks.

• How to use only 2 words in your headlines to lure prospects to your marketing materials like a swarm of bees on a threatened hive (page 91).

The truth is coming up with ideas for your marketing materials is tough. Even more challenging is creating copy for your marketing materials when you’re not confident in your writing abilities. That’s why I also explain …

• The ideal number of sentences, syllables and “personal words” you should use in your ads to ensure your product or service is easy to remember and appealing to buy (page 36). (Hint: Your best prospects will almost never read copy-starved ads.)

• A shortcut for writing response-boosting benefits that target your prospects’ emotions and make them feel like your product is even better than what you claim (page 65).

• How to use 8 biologically programmed human desires in your copy to drive your prospects’ buying decisions (page 168). These desires are impossible to ignore because your prospects are born with them.

As you can imagine, these ideas are an extremely small sample of what you’ll find in the 214-page book. To try out all the material risk-free (see my guarantee below), click the “Get the Book” button at http://www.powerfulmarketingmaterials.com.

Remember, if you don’t feel like you’ve collected any new ideas after reading The Reluctant Writer’s Guide to Creating Powerful Marketing Materials, just let me know. I’ll rush you a refund for the price of the book. So you’ll get a $19.95 check … and you can even keep the book.

How’s that for fair?

Keep in mind, this guarantee isn’t for 30 days, 60 days or even 120 days. If at ANY time you feel like you haven’t generated new ideas as a result of my tips, tricks and techniques — even if you don’t read the book until 3 years from now — contact me and I’ll send you a refund.

Since releasing The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers, 114 copies have already been shipped out. Get yours today at http://www.powerfulmarketingmaterials.com.

If you want multiple copies of the book to give to your employees or clients, send me an e-mail at tom (at) writewaysolutions (dot) com l and I’ll give you a discount code you can use at checkout.