You now get another bonus when you order my new book released last Friday. (If you missed the original announcement, you can view it here: http://www.aweber.com/b/19lxK.)
But before giving you the details, I want to address a common misconception that causes confusion and drives prospects away from your marketing materials. Unfortunately, this problem has broadened as more business owners and professionals write their own promotional copy.
There’s a belief in business that using long, complex words and phrases in marketing materials is an effective way to demonstrate knowledge. Furthermore, if your sentences are short and simple, prospects won’t view you as credible (or, worse yet, educated).
But the reality is your prospects seek simplicity. By using everyday words and phrases they can relate to, you make your marketing message easier to understand.
Here’s why …
You must remember your mind thinks in pictures. When you read (or hear) words or phrases, your brain uses past experiences to subconsciously create what are basically mental movies. Simple words produce images that are easy to understand and remember.
But their complex counterparts cause your brain to work harder. As a result, mental images become unclear because you have fewer experiences to associate with the words or phrases.
And here’s another problem …
Complex words and phrases can trigger indecision because some prospects will feel like you’re trying to hide something. And if that’s not troublesome enough, you also increase the risk offending your readers.
So as a general rule, avoid using a long word when a short one will do.
Here’s The New Book Bonus …
Shortly after announcing the release of my new book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers, I received permission to give away another bonus.
When you order the book today, in addition to an MP3 recording of my Quick-Start Guide to Writing Powerful Marketing Materials: 7 Simple Strategies for Pulling in Prospects and Creating Customers audio training (a $67 value), you’ll now also receive Jon Ward’s Your Brilliant Brand video training program (a $99 value). A nationally acclaimed marketing and branding consultant, Jon has worked with business leaders such as Donald Trump, Robert Kiyosaki, John Assaraf and T. Harv Eker.
Get complete details about his 6-part Your Brilliant Brand program at http://www.brandsecrets.com/your-brilliant-brand/. (At the very least, check out the site to see Jon’s short interview with Trump).
Both bonus programs are only available when you order my book before the end of the day on Friday, July 16. Get your copy and limited-time bonuses now for only $19.95 at http://www.powerfulmarketingmaterials.com.
And don’t forget to e-mail me your receipt so I can send you the links to the extra trainings.
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