Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

You may have noticed I’ve been behind on my weekly tips articles.

The reason is because I’m finishing up final details on my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers.

Barring any last-minute surprises, the first copies will be available within the next few weeks. Of course, you’ll know the instant you can get your hands on the book.

Until then, I have a special gift for you.

Last Thursday, Ken Hardison, founder of the Personal Injury Lawyers Marketing and Management Association, interviewed me to give his members new ideas for generating more leads from their advertising efforts. Fortunately, he agreed to allow me to also release the discussion to my subscribers.

You can listen to the entire recording here: http://mktgmaterials.s3.amazonaws.com/ken.mp3.

During the 59-minute interview, you’ll hear me reveal …

• 3 little-known tricks for uncovering specific information guaranteed to appeal to prospects who see your ads.

• The single most important step you must take to ensure you give your ad the best chance of getting read.

• 5 common advertising mistakes that make anything you write invisible to your most eager prospects.

• The drop-dead simplest way to test any ad without spending a single cent.

• 3 easy ways to switch off a prospect’s inner critic so your offer instantly becomes more appealing.

• 5 headline “templates” you can use to write copy that lures eyeballs like moths to a bright light.

• And much more.

Listen to recording here (or right click the link and select “Save Link As” to instantly download the MP3 file): http://mktgmaterials.s3.amazonaws.com/ken.mp3.

You can get more information about Ken and his Personal Injury Lawyers Marketing and Management Association at http://www.pilmma.org.

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1. How to Persuade Your Prospects with Social Proof