Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind?
I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger.
Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not benefits … address objections … and get prospects to act by asking them what they want.
These 3 tips were excellent reminders. But, in my opinion, their importance is minimal when compared to Sonia’s final piece of advice — a tip she borrowed from copywriting legend Gary Bencivenga.
Make your advertising too valuable to throw away.
When you apply this suggestion, there’s little chance your marketing efforts won’t improve. After all, these 8 words represent the ultimate barometer for testing any marketing piece.
Think about it …
Let’s say you’re writing a sales letter. You start with a blank document — a virtual piece of paper that’s worthless.
However, as you add words, the value increases based on the knowledge you share. The more you reveal, the greater the value.
In effect, you’re no different than an artist who starts with a blank canvas. Your words are the “paint” that determines what prospects are willing to pay for your product or service.
You have the power to create unlimited value for your prospects. So don’t hesitate to give away some of your best tips, tricks and techniques.
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