Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Since his passing, there’s been no lack of blog posts related to Billy Mays‘ selling techniques. By far, the post below by Rich Schefren, president and CEO of Strategic Profits, is the most thorough — and helpful — analysis I’ve seen.

I would be doing you an incredible disservice if I didn’t link to Rich’s analysis of Billy’s infomercials. He mentions valuable tips I’m guessing few people ever noticed.

Billy Mays Marketing Magic

UPDATE: In a recent blog post, Jimmy Vee from Gravitational Marketing also offers some excellent insight into Billy Mays’ selling style.

Pitchmen Marketing Secrets Exposed — A Tribute to Billy Mays

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