Sears, Kmart Closings Bring Attention to Changes in Buying Behavior

Thu, Dec 29, 2011

Advertising, Direct Marketing

Tuesday’s announcement by Sears Holding Corp. that the company will close up to 120 Sears and Kmart stores proves there are changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online.

In a recent press release, I detailed what a transformation in consumer spending habits means for small business owners and entrepreneurs.  You can view the press release here:

Sears, Kmart Closing Bring Attention to Changes in Buying Behavior

The closings are not a good sign for businesses slow to embrace buyers’ evolving needs. Now that the holiday shopping season is over, I bet other major store closings will follow. What do you think?

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