What’s the single marketing “thing” responsible for generating most of your clients/customers?
This question, posed in a HARO inquiry last week, triggered a flurry of thoughts in my mind. After all, who isn’t looking for a shortcut to more business these days?
So I posed the question to my list on Friday, Sept. 16. My goal was to gather a collection of ideas that anyone could immediately implement into their marketing efforts.
Well, my community of business owners and entrepreneurs came through …
For me, the one marketing “thing” is my list. From almost Day 1, I focused on growing my prospect/client list and regularly communicating (at least once a week) with educational information.
Although I primarily rely on e-mail to connect with subscribers worldwide, I also use snail mail to send a monthly marketing tip sheet. My lists allow me to cut marketing’s most costly expense — getting in front of new prospects.
Not only have my lists helped secure clients, they also led to publishing my first marketing book (I’m currently finishing up book #2), speaking opportunities and exposure in several offline/online periodicals.
But enough about me … here are several more marketing “things” from my subscribers:
No secrets here. Most of my business comes from existing clients, either by way of additional work or referrals. But my “best” clients come from professional colleagues that I have referred to in the past.
Benjamin A. Brin, Esq.
The Law Offices of BRIN Legal | Financial
http://www.BrinLegalFinancial.com
Having a true passion and a belief that what you are doing is helping change people’s lives. Your customers and clients see and feel how genuine you are and make good decisions on emotional factors as well as how they personally feel about you as a person. If you are not genuine and do not have passion for what you do, your consumers will see right through you and move on to the next service provider.
Gerry Oginski
Lawyers Video Studio, LLC
http://lawyersvideostudio.com
Our biggest source, besides delivering for clients for more than 35 years, has been the development of a database and keeping in touch with clients/prospects through email marketing on a regular basis. The social media are growing in importance for us.
Allan Starr
Marketing Partners of Arizona
http://www.markpart.com
Cory Sanchez (Click the “Play” button on the above video.)
MOJO Video Marketing
http://www.mojovideomarketing.com
I’m just beginning my latest business of online writing. But prior to that, all of my positive marketing as a business writer was the result of personal networking via BNI and Chamber of Commerce. Pre-Internet, my training consulting business also relied on personal networking through industry groups.
Alice Zyetz
http://www.alicezyetz.com
I LOVE web marketing, Facebook and social media … but I have grown my business the old school way. Ask for it. Ask past clients. Ask fellow professionals in the real estate industry and ask friends and family. Additionally, sharing knowledge with people who are new to the business is rewarding as well. I am blessed.
Adele Coffman
eXp Realty
http://greaterphoenixhomes.com
The single most important thing responsible for generating most if not all of my clients is a great referral program. I always ensure that I get referrals from my clients every 6 months. So, basically, every 6 months I physically call my clients and speak with them and “catch up.” I listen to their concerns and suggestions and try my hardest to make them happy. Straight after that, I ask for a referral. In all cases, my clients are pleased to recommend me to a friend or workmate. I enjoyed an almost 200% increase in business last year because of referrals alone.
Jack Price
K9ers
http://www.k9ers.com
My website combined with our team’s personal response to each enquiry we get from the site and my personal reputation.
Justin K. Rickard
Australian Immigration Lawyers
http://www.australianimmigrationlawyers.com
Related posts:
- Small Business Marketing: Are You Giving Away Too Much Information?
- Marketing Tips for Small Businesses Struggling to Survive
- Small Business Marketing: Has This Ever Happened to You?
- Small Business Marketing Strategy: Use in Times of Emergency
- Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
Leave a Reply