How Today’s Marketing Shift Changes Your Responsibilities
Tweet We’re standing in the trenches of a marketing revolution. Greater consumer demands … changing technology … more messages … different strategies … new metrics … All these changes combine to create added responsibilities for anyone tasked with generating leads. As I mentioned last month in my article Why Today’s Consumers Create Fewer Leads, the [...]
Continue reading...24. May 2013
The Routine Shared by Today’s Most Successful Marketers
Tweet Every once in a while, I get pushback from a potential client after presenting a project fee. The response usually sounds something like: “That’s a little more than I was expecting to pay” or “I was hoping I wouldn’t have to spend more than ______.” After doing a little digging, I find the pushback [...]
Continue reading...20. May 2013
Testimonial Tips: Simple Ways to Unearth a Hidden Goldmine in Your Business
Tweet My buddy, Simon Aronowitz, has the biggest “bag” of testimonial tricks I’ve ever seen. I recently received his Testimonial Machine info product (you can find the video of me opening it on YouTube) and was almost instantly taken back by how many opportunities I overlook when gathering client comments. Truthfully, I don’t focus enough [...]
Continue reading...14. May 2013
Why Today’s Consumers Create Fewer Leads
Tweet As the person responsible for marketing and generating leads for your company, you face serious challenges right now. After all, have you ever stopped to consider how easy it is for prospects to find your competitors? Today, more than ever, new and shifting technologies have made it effortless for prospects to find alternatives to [...]
Continue reading...5. March 2013
Relationship Marketing: How to Make Your Mark by Creating a Loyal Following
Tweet Controversy shook the whiskey world last month. But unless you’re a devoted whiskey drinker or live close to Loretto, Kentucky, you probably didn’t notice the news. Maker’s Mark, a company with a fiercely loyal following, announced it was lowering the alcohol content of its whiskey due to overwhelming demand. You see, making a batch [...]
Continue reading...23. January 2013
Solutions for Macy’s Shoe Salesman Hurt by Online Sales
Tweet Read the CNNMoney article below that explains a growing concern among sales professionals at brick-and-mortar retailers. Then return for several ways to solve the problem. Macy’s shoe salesman hurt by online sales (by Emily Jane Fox) ——————- If you look at Nelson Springer’s situation from a traditional sales perspective, he only has two ways [...]
Continue reading...9. January 2013
Price Matching: The Fastest Way to Turn Your Business Into an Ignored Commodity
Tweet A big price battle is brewing … Target just announced year-round price matching of online retailers — such as Amazon.com, Walmart.com, BestBuy.com and Toysrus.com — in all its stores. The new policy is designed to curb “showrooming,” the practice of examining merchandise inside a store and then buying the same product online at a [...]
Continue reading...5. September 2012
How You Can Build an Audience of Buyers and Eager Advocates
Tweet How often have you seen an idea in action and wondered, “Why didn’t I think of that?” It happens often, right? Well, I couldn’t help but think this thought several times when I first visited the website for RevZilla Motorsports, an online motorcycle gear retailer. The effort the company puts toward creating exceptional visitor [...]
Continue reading...6. August 2012
Marketing Lessons Learned from Chick-fil-A Appreciation Day
Tweet Please don’t let the political rants or your personal beliefs about same-sex marriage overshadow the reason crowds flocked to Chick-fil-A restaurants last Wednesday. The event was a lesson in marketing magic. In July, Chick-fil-A president Dan Cathy told the Baptist Press that his Atlanta-based company was “guilty as charged” for backing “the biblical definition [...]
Continue reading...29. December 2011
Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Tweet Tuesday’s announcement by Sears Holding Corp. that the company will close up to 120 Sears and Kmart stores proves there are changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online. In a recent press release, I detailed what a transformation in consumer spending habits [...]
Continue reading...13. December 2011
Why Marketing Does Not Drive Profits
Tweet When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble [...]
Continue reading...15. November 2011
Bad news from Google …
Tweet Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This news is especially troublesome for companies that don’t regularly update their websites or use them to deliver helpful information. After all, [...]
Continue reading...28. October 2011
How to Become Your Industry’s Obvious Expert
Tweet My interview with Stuart Selbst, a former computer repair tech who transformed himself into a sought-after business coach, speaker and thought leader, is now available for free download. As the owner of Stuart Selbst Consulting, Stuart offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners [...]
Continue reading...22. September 2011
Small Business Marketing Tips for Getting More Clients
Tweet What’s the single marketing “thing” responsible for generating most of your clients/customers? This question, posed in a HARO inquiry last week, triggered a flurry of thoughts in my mind. After all, who isn’t looking for a shortcut to more business these days? So I posed the question to my list on Friday, Sept. 16. [...]
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- The 11 Laws of "You" Effect Marketing
- Price Matching: The Fastest Way to Turn Your Business Into an Ignored Commodity
- Solo Pro Radio Interview: Direct-Response Copywriting and Marketing Tips
- Would You Respond to Your Current Marketing?
- You mastermind. I take on all your risk.
- 6 Ways to Create New Content for Old Websites
- The Routine Shared by Today's Most Successful Marketers
- Why So Much Lawyer Advertising Fails
- Tom: Thank you, Edward. I'm glad you found the informat...
- Edward Aldama: Great article and Great advice. Thanks!...
- Eddie Dovner: Interesting point, it seems direct response market...
- Tom: Thank you, Tony. I'm glad you found the interview ...
- Tony Filson: Tom, I think this is great! I’m looking to...
- How Today’s Marketing Shift Changes Your Responsibilities
- The Routine Shared by Today’s Most Successful Marketers
- Testimonial Tips: Simple Ways to Unearth a Hidden Goldmine in Your Business
- Why Today’s Consumers Create Fewer Leads
- Simple Copywriting Strategies for Creating Compelling Marketing Materials
- An Overlooked Marketing Strategy for Raising Your Prices
- Relationship Marketing: How to Make Your Mark by Creating a Loyal Following
- 5 Ways to Make Your Marketing Reach More Buyers With Less Effort
- Persuasive Marketing: Double Your Odds of a ‘Yes’ Response With This Technique
- Creating Website Content: An SEO ‘Shortcut’ You Can Use to Get Leads
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
12. June 2013
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