The Truth About How Your Occupation Affects Your Marketing
When it comes to effectively marketing your product or service, your prospects have little concern for your occupation. They don’t care if you’re a lawyer … real estate agent … website developer … auto mechanic … bookkeeper … doctor … caterer … whatever … Heck, I’m certain no one cares I’m a direct-response copywriter and marketing strategist. Whether [...]
Continue reading...17. August 2010
Marketing Message: The Headline Genie Who Grants Prospects’ Wishes
(If you live in the Phoenix area and would like to see how to quickly and easily attract more local leads online, be sure to read the announcement at the bottom of this post.) With proper preparation, today’s copywriting tip won’t take you long to learn or incorporate into your next marketing piece. What I’m about to [...]
Continue reading...10. August 2010
7 Quick Ways to Eliminate Doubt from Your Marketing Copy
Your prospects become suspicious the instant they start reading your marketing materials. The reaction is only natural. After all, when you’re a prospect and you’re asked to take action on an offer, your internal skeptic alarm goes off, too. Right? So you realize you only have a few seconds to reverse your prospects’ thought process and get them [...]
Continue reading...3. August 2010
Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
If you need to put your message in front of more prospects, then today’s tip could be a game-changer for your marketing efforts. What I’m about to give you is an easy way to make your educational marketing materials available to more than 66 million people every month … without spending a single cent. This strategy doesn’t [...]
Continue reading...3. August 2010
Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
If you need to put your message in front of more prospects, then today’s tip could be a game-changer for your marketing efforts. What I’m about to give you is an easy way to make your educational marketing materials available to more than 66 million people every month … without spending a single cent. This strategy doesn’t [...]
Continue reading...15. July 2010
Google’s Secret Map That Leads You to More Prospects
Within the depths of Google’s search-results pages lies a hidden tool you can use to put your marketing message in front of more prospects. What makes this tool so valuable is it allows you to discover specific information your prospects search for online. With this knowledge and some strategic positioning, you can drive traffic to your [...]
Continue reading...14. June 2010
How to Quickly Persuade Prospects and Get More Leads from Your Ads
You may have noticed I’ve been behind on my weekly tips articles. The reason is because I’m finishing up final details on my book, The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers. Barring any last-minute surprises, the first copies will be available within the next few [...]
Continue reading...24. May 2010
How to Get More Customers with Local Online Marketing (Live Workshop)
When I presented a workshop at South Mountain Community College in Phoenix a couple of months ago, the turnout was the largest ever for one of their “Lunch and Learn” events. On Tuesday, June 1, I’m almost certain my attendance “record” will fall, as Internet marketing experts Andy Renk and Jon Ward present “How to Get [...]
Continue reading...4. May 2010
Online Video: The Exploding Marketing Medium You Can’t Afford to Ignore
eMarketer, a digital research and trend analysis company, announced some alarming statistics last week about Internet use. If you use your website to attract prospects, then the following figures will likely surprise you … This year, eMarketer estimates that 66.7% of U.S. Internet users — or 147.5 million people — are watching video online each month. By [...]
Continue reading...3. May 2010
Are You Misled by Your Website’s Position in Google?
Ever see changes in your website’s position on Google depending on the computer you use? What about a jump or drop in your website’s placement on different days? Here’s one possible reason for the variations: Late last year, Google began personalizing results for anyone who uses its search engine. Previously, this feature was only available for signed-in users [...]
Continue reading...6. October 2009
Are Your Prospects Among the 104 Million Who Use This Service?
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...19. August 2009
Review of Dave Lakhani’s “How to Sell When Nobody’s Buying”
I recently read Dave Lakhani’s latest book, “How to Sell When Nobody’s Buying (and How to Sell Even More When They Are)”. His teachings really helped me realize the importance of time management and “fearsome focus.” Here’s a quick video with my comments: Share and Enjoy:
Continue reading...7. April 2009
115 Strategies for Marketing Your Business
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96. Share and Enjoy:
Continue reading...8. August 2008
What is Social Media?
I stumbled across this slideshow while scanning the Social Media Club Phoenix blog. The statistics are amazing — real eye-openers for any business owner. View Upload your own Share and Enjoy:
Continue reading...
- Why Prospects Don’t Want Your Product or Service
- Small Business Online Marketing: Attract Local Customers and Become an Industry Expert
- Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
- A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
- Is Your Marketing Message Written in Your Prospects' Language?
- Are You Misled by Your Website's Position in Google?
- 7 Quick Ways to Eliminate Doubt from Your Marketing Copy
- Peg Duchesne - Duchess Enterprise: Tom: Thanks for the terrific advice. I especiall...
- Tom: Great point, Farhad. If you believe writing a book...
- Farhad Khurshed: Writing books is also a great way to build instant...
- Tom Galvani: Crazy - I just noticed this today when doing a sea...
- Tom: Nice approach to client list building, Noah. You'r...
- The Truth About How Your Occupation Affects Your Marketing
- Marketing Message: The Headline Genie Who Grants Prospects’ Wishes
- 7 Quick Ways to Eliminate Doubt from Your Marketing Copy
- Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
- Marketing Message: How Well Do You Know Your Prospects’ Problems?
- Small Business Marketing: Has This Ever Happened to You?
- Why Your Marketing Should Never Focus on Your Product or Service
- Google’s Secret Map That Leads You to More Prospects
- A Simple Way to Avoid Creating Confusion with Your Marketing Message
- 61 Easy Ideas to Attract Prospects and Get More Customers
Powerful Marketing Materials
- Google?s Secret Map That Leads You to More Prospects
- A Copywriting Cure for Boring Marketing Materials
- Can You Really Trigger a Buying Trance with Your Marketing Message?
- Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos
- An Infomercial Selling Secret You Must Use in Your Marketing Materials
24. August 2010
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