It’s the end of January — how are your new 2012 marketing goals coming along? Last Wednesday, I gave two presentations about the marketing shift going on with today’s consumers. What I love about talking to groups is you get immediate insight into what’s holding back business owners and entrepreneurs in their marketing. What I [...]
Continue reading...24. January 2012
Ever feel like the marketing game has changed and you’ve been left sitting on the sidelines? Check out the following video. It explains a phenomenon affecting many in the business community. The video is also the trailer for my new book, The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. [...]
Continue reading...17. January 2012
How many times have you watched someone conquer one of your most difficult challenges with relative ease? I’m going through this experience right now while following Alan Rudnick’s activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media [...]
Continue reading...10. January 2012
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...29. December 2011
Tuesday’s announcement by Sears Holding Corp. that the company will close up to 120 Sears and Kmart stores proves there are changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online. In a recent press release, I detailed what a transformation in consumer spending habits means [...]
Continue reading...20. December 2011
Here’s a pre-holiday gift for you … My interview with Charles Gaudet, founder and CEO of Predictable Profits, is now available for free download. A serial entrepreneur, Charles is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He’s helped businesses quickly reach some enormous successes, including earning over $200,000 in [...]
Continue reading...13. December 2011
When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble to [...]
Continue reading...15. November 2011
Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This news is especially troublesome for companies that don’t regularly update their websites or use them to deliver helpful information. After all, Google [...]
Continue reading...28. October 2011
My interview with Stuart Selbst, a former computer repair tech who transformed himself into a sought-after business coach, speaker and thought leader, is now available for free download. As the owner of Stuart Selbst Consulting, Stuart offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have [...]
Continue reading...22. September 2011
What’s the single marketing “thing” responsible for generating most of your clients/customers? This question, posed in a HARO inquiry last week, triggered a flurry of thoughts in my mind. After all, who isn’t looking for a shortcut to more business these days? So I posed the question to my list on Friday, Sept. 16. My [...]
Continue reading...6. June 2011
My interview with Nate Kuiper, my go-to guy for insight into the book printing and publishing industry, is now available for free download. A former customer service/sales rep at Bang Printing, a short- to mid-run book manufacturer headquartered in central Minnesota’s Lakes Area, Nate now operates his own book printing and publishing consultancy called Compass [...]
Continue reading...5. April 2011
Although I’m pretty active on Facebook, I haven’t mentioned it much in previous articles. But I just returned from speaking at the Personal Injury Lawyers Marketing & Management Summit in Atlanta, and I was reminded of how important it is to have a social media presence. For many businesses (including some I saw over the [...]
Continue reading...7. December 2010
Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects? Here are 12 alternatives you can begin using today: 1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing [...]
Continue reading...12. November 2010
My interview with super affiliate Joshua Elizetxe is now available for free download. When Josh started his business, he faced a major obstacle. He was only 12 years old, so he had minimal money. In fact, all he had was $10. Of course, there was no way he could go to a bank and get [...]
Continue reading...
30. January 2012
0 Comments