Free Workshop for Business Owners and Professionals: How to Slash Your Marketing Budget and Put More Profit in Your Pocket
During this FREE workshop by Tom Trush, direct-response copywriter and marketing strategist, you’ll learn how to harness the true power of the Internet for your business and discover … 4 online resources you can use to uncover your prospects’ strongest desires about your product or service — and how these discoveries can help you quickly [...]
Continue reading...2. February 2010
An Infomercial Selling Secret You Must Use in Your Marketing Materials
There’s no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch television, you’ve likely been lured in by a late-night pitch for something you never wanted but now can’t imagine living without. Although several persuasive elements make infomercials effective, there’s one selling secret that puts [...]
Continue reading...19. January 2010
What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy
If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of answering this inquiry [...]
Continue reading...12. January 2010
A Prospect Preference Most Business Owners Unknowingly Ignore
The biggest challenge you face when writing any marketing piece is determining what will grab your prospects’ attention. You might use an outrageous offer. Other times a big promise does the trick. In some cases, you can surprise your readers with a statement that goes against common belief. Although these tactics work well, there’s one desire most [...]
Continue reading...6. October 2009
Are Your Prospects Among the 104 Million Who Use This Service?
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...19. August 2009
Review of Dave Lakhani’s “How to Sell When Nobody’s Buying”
I recently read Dave Lakhani’s latest book, “How to Sell When Nobody’s Buying (and How to Sell Even More When They Are)”. His teachings really helped me realize the importance of time management and “fearsome focus.” Here’s a quick video with my comments: Share and Enjoy:
Continue reading...7. April 2009
115 Strategies for Marketing Your Business
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96. Share and Enjoy:
Continue reading...8. August 2008
What is Social Media?
I stumbled across this slideshow while scanning the Social Media Club Phoenix blog. The statistics are amazing — real eye-openers for any business owner. View Upload your own Share and Enjoy:
Continue reading...17. September 2007
Monday Motivation: Free Tips for Achieving Your Dream
As much as you might hate to admit it, Monday is just around the corner. For those of you who need some motivation for the upcoming week, I encourage you to check out the following recording from Lois Tiedemann. For a limited time, the global sales trainer, speaker and teacher is offering a 30-minute audio [...]
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8. February 2010
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