A Marketing Crash Course in Just 22 Minutes
It’s the end of January — how are your new 2012 marketing goals coming along? Last Wednesday, I gave two presentations about the marketing shift going on with today’s consumers. What I love about talking to groups is you get immediate insight into what’s holding back business owners and entrepreneurs in their marketing. What I [...]
Continue reading...24. January 2012
Marketing’s Monumental Shift (watch this video)
Ever feel like the marketing game has changed and you’ve been left sitting on the sidelines? Check out the following video. It explains a phenomenon affecting many in the business community. The video is also the trailer for my new book, The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. [...]
Continue reading...17. January 2012
Social Media Strategies That Silence Skeptics
How many times have you watched someone conquer one of your most difficult challenges with relative ease? I’m going through this experience right now while following Alan Rudnick’s activities on social media. Thanks to his involvement on sites such as Facebook and Twitter, as well as frequent blogging, Alan is often featured in major media [...]
Continue reading...10. January 2012
How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...29. December 2011
Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Tuesday’s announcement by Sears Holding Corp. that the company will close up to 120 Sears and Kmart stores proves there are changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online. In a recent press release, I detailed what a transformation in consumer spending habits means [...]
Continue reading...20. December 2011
How to Create Predictable Profits for Your Business
Here’s a pre-holiday gift for you … My interview with Charles Gaudet, founder and CEO of Predictable Profits, is now available for free download. A serial entrepreneur, Charles is a widely regarded marketing expert who boosts profits using underused or unnoticed opportunities. He’s helped businesses quickly reach some enormous successes, including earning over $200,000 in [...]
Continue reading...13. December 2011
Why Marketing Does Not Drive Profits
When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble to [...]
Continue reading...15. November 2011
Bad news from Google …
Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This news is especially troublesome for companies that don’t regularly update their websites or use them to deliver helpful information. After all, Google [...]
Continue reading...28. October 2011
How to Become Your Industry’s Obvious Expert
My interview with Stuart Selbst, a former computer repair tech who transformed himself into a sought-after business coach, speaker and thought leader, is now available for free download. As the owner of Stuart Selbst Consulting, Stuart offers executive-level business coaching for managed services providers and value-added resellers. In the last two years, his partners have [...]
Continue reading...22. September 2011
Small Business Marketing Tips for Getting More Clients
What’s the single marketing “thing” responsible for generating most of your clients/customers? This question, posed in a HARO inquiry last week, triggered a flurry of thoughts in my mind. After all, who isn’t looking for a shortcut to more business these days? So I posed the question to my list on Friday, Sept. 16. My [...]
Continue reading...6. June 2011
The Forgotten Facts You Must Never Overlook When Self-Publishing Your Book
My interview with Nate Kuiper, my go-to guy for insight into the book printing and publishing industry, is now available for free download. A former customer service/sales rep at Bang Printing, a short- to mid-run book manufacturer headquartered in central Minnesota’s Lakes Area, Nate now operates his own book printing and publishing consultancy called Compass [...]
Continue reading...5. April 2011
What Feature Does Facebook’s Most Successful Businesses Share?
Although I’m pretty active on Facebook, I haven’t mentioned it much in previous articles. But I just returned from speaking at the Personal Injury Lawyers Marketing & Management Summit in Atlanta, and I was reminded of how important it is to have a social media presence. For many businesses (including some I saw over the [...]
Continue reading...7. December 2010
12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects
Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects? Here are 12 alternatives you can begin using today: 1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing [...]
Continue reading...12. November 2010
How to Apply the Unconventional Marketing Tactics of a Teenage Super Affiliate to Your Business
My interview with super affiliate Joshua Elizetxe is now available for free download. When Josh started his business, he faced a major obstacle. He was only 12 years old, so he had minimal money. In fact, all he had was $10. Of course, there was no way he could go to a bank and get [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
30. January 2012
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