Insider Secrets for Using Special Reports (Follow-Up to Tuesday’s Post)
Tuesday’s post about attracting local prospects online and becoming an industry expert with special reports resulted in several questions from subscribers on my e-mail lists. That’s exciting because it shows me people are anxious to take action on this simple strategy. (If you missed Tuesday’s post, you can view it here. In addition to addressing questions, I’m [...]
Continue reading...15. March 2010
How to Attract Local Prospects Online and Become Your Industry’s Expert
Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping [...]
Continue reading...4. March 2010
The Secret to Selling With Only a Single Sentence
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
Continue reading...16. February 2010
An Overlooked Way to Grab Media Attention and Become an Industry Expert
Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]
Continue reading...6. October 2009
Are Your Prospects Among the 104 Million Who Use This Service?
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...19. August 2009
Review of Dave Lakhani’s “How to Sell When Nobody’s Buying”
I recently read Dave Lakhani’s latest book, “How to Sell When Nobody’s Buying (and How to Sell Even More When They Are)”. His teachings really helped me realize the importance of time management and “fearsome focus.” Here’s a quick video with my comments: Share and Enjoy:
Continue reading...7. April 2009
115 Strategies for Marketing Your Business
If you’re stuck trying to come up with new strategies for marketing your business, these 115 ideas from the Toilet Paper Entrepreneur should keep you busy for quite some time. Some of my favorites include #22, #29, #74 and #81. One of my goals is to do more of #96. Share and Enjoy:
Continue reading...8. August 2008
What is Social Media?
I stumbled across this slideshow while scanning the Social Media Club Phoenix blog. The statistics are amazing — real eye-openers for any business owner. View Upload your own Share and Enjoy:
Continue reading...17. September 2007
Monday Motivation: Free Tips for Achieving Your Dream
As much as you might hate to admit it, Monday is just around the corner. For those of you who need some motivation for the upcoming week, I encourage you to check out the following recording from Lois Tiedemann. For a limited time, the global sales trainer, speaker and teacher is offering a 30-minute audio [...]
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17. March 2010
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